During the CMJ Music Festival last month John Ortved from the New York Times wrote a bit of a blandish and not so nice article on Fashion, its influence in music and several of the bands participating in the event.
After reading this piece, it sounds as if Mr. Ortved with his sarcastic tongue in check remarks complained of the role and influence of fashion in the musical lives of up and coming talent. Without reading about him, or finding out who he is, the first thought in my head was: "this writer is a newbie to the music industry, he sounds inexperienced with his comments, he can't be a music or fashion journalist"
I was amazed he recently noticed the big role fashion has in the music industry. Where has he been living?
Mr. Ortverd free advice for the future of your career: fashion and music are both inseparable from one another.
Having a background and vast experience in the music business, packaging and creating artists into a marketable brand, talent can have a wonderful sound, incredible dance skills, or a voice to penetrate the hardest heart of steel (like Ortved's)...but if the look is off...well people like the services we offer here at CoutureJive are brought in for a fashion consultation that will ultimately lead in the artist having a better following. Making the job of their marketing people easier since they can adequately identify and target their artist's demographic much better.
Ortved, a self proclaimed culture critic (which includes art, music, fashion and the Simpsons) sarcastically bashes and in a way makes fun of the music of these musicians who are hard at work... while also being keen on their creative versatility in vintage wear and wardrobe. (Does he not know most of these kids are from low low income households who are struggling to get by?) He felt fashion related conversations in the CMJ belonged: "In Fashion Week" not at a music event.
Mr. Ortvert, before you pick on these musicians, I kindly suggest you stick to your own cartoon adoring pieces who don't reflect much culture and add little value to our world's emotional intellect.
A message to the New York Times editor who hired you: find a person who lives, reflects and breathes music, (not from someone that looks like a cast member from the Jersey shore and poses like Zoolander). This journalist should write with the true intent of a critic, not a piece by a mean spirited individual looking to pick on the little guys of fashion...and I wouldn't be surprised if Ortvert as a teenager probably didn't make it into the band, reason why he resorts to being mean as can be.
Whomever it is you hire Dear Editor--Make sure they can write about art and music not only from a cultural anthropology perspective, but also from a "real person perspective" that truly appreciates the difficult lifestyle and arduous effort these musicians put into their work...all for a dream that may never come true. As a matter of fact, dear editor...hire me for his job.
Also, Ortved, if you want to be a real "culture" critic, you need a make over that says "culture" and "style" not mean Guido. Style session was going to be free but now that we read this mean article, we will charge you $250 for an hour of trying to make you look good, well acculturated with music and semi-smart.
You can find John's mean spirited article here:
http://www.nytimes.com/2010/10/31/fashion/31CMJ.html?_r=1&emc=tnt&tntemail1=y
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